Mediabank Encyclopedia

Mediabank Encyclopedia

This article is provided to explain many of the abbreviations and strategies used in the Academy training.

 

  • ACL – Access Control List is controlling access to every asset in Mediabank. If your Mediabank user or the group you belong to is not on the list, the asset will not be visible to you.
  • API – Application Programming Interface. Mediabank has a public API that clients can connect via when certain options are required. The other way around, Mediabank integrates with many vendors to expand our services. EVS for ingesting media is one, another is Deltatre offering statistics for different sports.
  • Asset – any original file stored in Mediabank with its own asset ID. An asset has many related files, such as the poster, attachment, proxy, ACL information, metadata, etc.
  • Auto-clips – is a video clip extracted from a live recording based on the metadata produced with the Tags or other 3rd party applications.
  • AWS – Amazon Web Service is a public cloud service. They offer a lot of different services. Mediabank mainly uses AWS for storage and spreading Mediabank presence around the globe. For customers already using Amazon Object storage, NEP provides these customers a solution to store their media content as well, fully integrated with Mediabank. With AWS object storage solutions like Amazon Simple Storage Service S3, Mediabank customers are simply choosing between the High-Density Storage as an archive or Amazon S3. The benefits of storing with S3 is less cost pr. TB, but the extraction cost is considerably higher. For Mediabank customers, it is important to know their usage of the stored media content when choosing storage solutions. (Not available for Basic price plan customers)
  • Event – is a log entry in the TAGS app, e.g. a goal in a match or a stage dive during a concert. These are represented with icons in the UI to easier describe a situation.
  • Fixtures – related to Tags db, is the static data for a happening or a group of happenings e.g. the football league’s name, the name of the teams and arenas and the planned dates for when the games are taking place.
  • Happening – is the general term in Mediabank for a gathering, being a sports game, a concert, a reality show and so on.
  • HDS – stands for High-Density Storage. It is focused on maximum storage with less bandwidth and i/o capacity. It may sometimes be referred to as “archive or near line storage”.
  • HVS – stands for High-Velocity Storage. This storage has the fastest i/o and bandwidth and is always required for demanding workflows e.g Live ingest, M-box executions, proxy generation, etc. It may sometimes be referred to as “online storage”.
  • Key-Value Store – a key and value database is used to keep track of all assets in Mediabank. this tells us it is not a relation- nor hierarchal database. A good metadata structure is a major driver for keeping a well-organized archive.
  • M-Box – the M can stand for several things, Media, Mediabank or Magic as most people say. The Magic-Box is Mediabank’s main system for executing workflows, in other systems it would be could be referred to as many things, usually by the function it is doing, like “export” or similar. In Mediabank the user journey is simplified by dropping assets in a box with visual recognition and executed. The obvious benefit is simplicity and anyone that is able to find an asset in Mediabank can do extremely advanced operations without knowing anything about formats, logins, destinations, where to find the log, how to stitch video, etc. They may be manual or automated, operated from the UI or running in the background. They are very often driven by metadata values that the system is set up to look for and if criteria are met, it will execute a certain workflow.
  • Metadata – the descriptive data about an asset. The information about an asset can be massive, generated from technical information, system information, client information, log information and more.
  • NEP private Cloud – is the general term of NEP’s technological HUBs around the globe. It is only directly available to NEP companies and thus a private cloud. NEP HUBs are also referred to as Broadcast centers or Live Centers.
  •  OTT – A 3 letter abbreviations used to explain the delivery of TV/film content over/via the internet. OTT is an abbreviation for “Over-the-top”. Since OTT delivers its content over the Internet, they bypass the subscribing fees of traditional cable/satellite services. OTT must get its revenue using other methods. There are several different revenue models in use today, but with the maturity of OTT, the major players of the content owners will probably work towards a dominant and stable solution.
  • Proxy – a representation of the original asset, where the representing proxy-file is always stored on an at all times accessible storage. For video files, the proxy is usually between 1 and 2 Mbit/s in bandwidth.
  • Rights management – this is a very valuable service that handles the access to rights holders media. It can share content across all Mediabank accounts. So if a football league owner sells the rights to a broadcaster or several broadcasters, it can share media according to the rights agreement based on metadata and ACLs. It can differ from one broadcaster to another what they are allowed to access and use the content shared. When the agreement is terminated, the assets will be revoked and the broadcaster will no longer see any of the content.
  • Role – Roles and permissions are controlling the different functions in Mediabank. If your Mediabank user or the group does not have the role to “Edit metadata” you will not be able to change any metadata on any asset. A lot of functions in Mediabank is protected by these roles.
  • SaaS – Software as a Solution. Mediabank is based on a SaaS solution, enabling us to run all clients on the same central software installation utilizing NEPs cloud and other public clouds to spread out around the world.
  • TAGS application – referred to as Tags is Mediabank’s own application to log video content, i.e. applying metadata to events with a time reference in a video file.
  • TAGS API – refereed to as Tags API is Mediabank’s service to integrate with metadata providers e.g. Deltatre, Opta and Mediabank’s own application Tags among others.

 

NEP’s Mediabank solution supports any revenue model used by the major player of VOD services today.

Mediabank and OTT
Can Mediabank offer services to these content owners and help them to deliver their content? Yes indeed, NEP is a leading player and should definitely seek OTT opportunities. NEP Media services delivered its first OTT service in 2010 and gradually expanded to 6 countries and millions of customers. In 2018, NEP was chosen as the major contributor to such services through its partnership with UEFA and their HIVE platform, reaching every corner of this world.

NEP Strengths:

  • Directly connected to numerous Internet exchange points
  • Peering with several major CDN providers
  • Customers are broadcasters, distributors and rights holders
  • Mediabank streaming Add-On service

Strategy:

  • No plan for B2C OTT services

 

Here are some Punch lines used in the Academy training:

Mediabank is an award-winning cloud-based MAM. It provides a wide range of solutions for different markets – like Rights Holders, Broadcasters and Corporations.

The idea is to increase the value of our client’s assets. By enriching and sharing content across all media platforms, Mediabank enables fast monetization of assets throughout the value chain regardless of location.

Mediabank leverages the NEP cloud to provide high scalability and instantaneous content availability. It is disrupting established media workflows by simplifying complex tasks and enabling better usage of existing creative talent.

Mediabank powers major events across the globe ranging from major corporate launches to the Olympic Games.